District Business Park

SEO & GEO for B2B Lead Gen

You sell to companies. Even one extra inquiry a month can be worth a lot.

Sound familiar?

• Your customers are companies, not consumers
• One deal brings high revenue, inquiries are rather rare
• Trust comes from expertise, references and conversations

What works on Google

• Service pages with a clear audience and a clear outcome
• Expert articles on the questions your buyers ask
• References and industry pages
• Lead magnets: checklists, calculators, webinars

What works in AI answers

• Show expertise with names and faces: author profiles, talks, articles
• Appear in trade media and industry directories that AI assistants use as sources

How we measure success

• Qualified leads
• Cost per lead
• Close rate
• Revenue from organic

Examples from the district

• Crane Steelworks (Industry and mechanical engineering): Industrial buyers search for specifications. Data sheets, standards and manufacturing processes deserve their own pages.
• Paragraph & Partners (Corporate law firm): Legal topics count as sensitive. Real lawyer profiles and traceable sources carry double weight.
• Compass Agency (Marketing agency): Agencies sell trust. Case studies with numbers beat any list of services.
• Numberworks Tax (Tax advisors): Local and B2B at once: a Google profile for nearby searches, articles on deadlines and tax questions for expertise.
• Statics+ Engineering (Engineering services): Few, valuable inquiries: reference projects sorted by industry convince buyers.
• Talentworks (Recruitment consultancy): Two audiences, two paths: separate pages for companies and for candidates.