SERP TOWN Library

Guides to SEO and GEO

Every guide from the SERP TOWN Library at a glance. In the city you find them as books on the shelf.

• GEO & AI search

  GEO: How your business shows up in ChatGPT, Gemini and co.

  What Generative Engine Optimization is, what Google and OpenAI officially say about it, and seven steps that make you more likely to appear in AI answers.

  9 min read

• Local SEO

  Create and optimize your Google Business Profile

  A step-by-step path to your own profile on Google: set it up, verify it, fill it in completely, collect reviews and get found more easily nearby.

  9 min read

• GEO & AI search

  Google AI Overviews & AI Mode: What they mean for your website

  How Google's AI answers come about, when your page can appear there as a source, how you control what Google shows, and how you measure visits.

  12 min read

• GEO & AI search

  llms.txt: What the file does and whether you need it

  Who proposed the file, what goes in it, what Google and the AI providers officially say about it, and how to create one in a few steps.

  12 min read

• GEO & AI search

  Get found in ChatGPT: What OpenAI officially says

  How ChatGPT finds websites and links them as sources, what is known and what is not, and which steps your business can take today.

  12 min read

• SEO basics

  Improve your Google ranking: how to get found on Google

  How Google finds and ranks pages, what really helps according to Google, what breaks the rules and how to tell you are making progress.

  12 min read

• SEO basics

  What is SEO? Search engine optimization explained simply

  How Google finds and ranks pages, what SEO can do for your business, how long it takes and why no one can promise you first place.

  12 min read