District Old Town

SEO & GEO for Local Business

Customers come to you. The decision happens on the map, before anyone sees your website.

Sound familiar?

• You have a fixed address with opening hours
• Customers search for “near me” or with a town name
• Revenue happens on site, not in a shopping cart

What works on Google

• Complete your Google Business Profile: categories, photos, services
• Keep name, address and phone identical everywhere
• Actively collect and answer reviews
• One page per service, LocalBusiness schema on the website

What works in AI answers

• AI assistants name businesses that appear consistently in reviews, directories and local media
• Clear facts on the website: prices, opening hours, service area, specialties

How we measure success

• Calls
• Direction requests
• Local pack rankings
• Average rating

Examples from the district

• Smileworks Dental (Dental practice): Practices live on trust: reviews, one page per treatment and up-to-date opening hours.
• Crumb Bakery (Bakery with a shop): “Bakery near me” is decided in the map results. Photos and opening hours in the profile matter more than blog posts.
• Trattoria Sole (Restaurant): Menu, photos and a booking link right in the Google profile bring guests without detours.
• Crosscut Salon (Hair salon): Online booking and real before-and-after photos turn searchers into appointments.
• Piston Auto Repair (Car repair shop): Service pages like “tire change” or “inspection prep” with a local angle bring concrete requests.
• Corner Optics (Chain with three locations): Multiple locations need one Google profile and one dedicated location page each, with local details.
• Foam Café (Café): Cafés get found through “breakfast near me”. Photos, menu and current opening hours decide.