District Press Quarter

SEO & GEO for Publisher

Reach is your product. You feel every change in Google or AI search right away.

Sound familiar?

• You earn from ads, subscriptions or commissions
• You publish many articles regularly
• Traffic from Google and Discover is vital

What works on Google

• Topic clusters with clear authority instead of one-off articles
• Author pages and traceable sources (E-E-A-T)
• Update existing articles instead of only producing new ones
• Keep the tech in check: load time, ad slots, crawl budget

What works in AI answers

• Original data, tests and surveys get cited in AI answers; summaries of other people’s content rarely do
• Key statements early in the article, cleanly structured

How we measure success

• Sessions
• Discover clicks
• RPM
• Citations in AI answers

Examples from the district

• City Courier (News portal): News publishers need speed: fast indexing, Top Stories eligibility and clear author pages.
• Test Bench Magazine (Testing and comparison site): Affiliate pages only survive with real tests: own photos, measurements, clear rating criteria.
• Recipe Kitchen (Food blog): Recipe schema, step photos and nutrition facts bring rich results and Discover traffic.
• Wanderlust (Travel magazine): Travel content ages fast. Regular updates beat volume.
• Wavelength Studio (Podcast and video): Transcripts make audio searchable, for Google and for AI assistants.